http://news.cnet.com/8301-13579_3-10147455-37.html
I left design school in the winter of 1974 and came to San Francisco. I signed with an agent who convinced me to go freelance so I could concentrate on graphic design and the « Big Idea » while she brought in the business.

Her first project referral to me was a packaging job with an eccentric young guy in Burlingame. He had created a radio-controlled model airplane made entirely out of corrugated cardboard, and he needed some graphics help. I was to meet Jef at his home in Brisbane. He wore wrinkled khaki pants that coordinated nicely with his furry house slippers and print pajama top.

As I worked on the cardboard package at Jef’s house for a few weeks, I saw the many sides of him. Neighborhood kids came in for music lessons, his radio-controlled glider club, and a magic lesson or two. Jef even had an exhibit at the Museum of Modern Art showcasing the corrugated cardboard building blocks that he designed.

Finally the packaging project was finished, and as we said our good-byes, Jef asked if I wanted to come work with him in Cupertino. He had a couple of friends who were building computers and he needed a graphic designer on his team.

I lived two hours away from Cupertino, and without asking the smart questions I should have, I declined. And with that, I shrugged off the opportunity to follow Jef to his next project.

That decision would come back to me years later as my greatest missed opportunity. Jef Raskin was going to Cupertino to design the operating system for the first Macintosh computer with his friends Steve Jobs and Steve Wozniak. I didn’t learn until much later about the fate of this most creative thinker, who touched all of us with his innovative design of the Mac’s user interface, including double-clicking, pull-down menus, dragging and dropping, and icons.
–Bruce Koren
San Anselmo, Calif.