http://www.shirky.com/weblog/2010/04/the-collapse-of-complex-business-models/ The ATT guys, […] understood that the income from $20-a-month customers wouldn’t pay for good web hosting. […] the industry solution was to offer hosting that wasn’t very good. […] “If you want something to be 10 times cheaper, take out 90% of the materials.” Making media is like that now except, for “materials”, […]